Get the two prompts
Enter your email and both prompts are yours. One scores how copyable your services or products are. The other finds the words your buyers actually use.
From Invisible to Recommended
What are the five rules?
I applied every rule to my website. Four weeks later, ChatGPT sent us a referral.
1
The swap test
If a competitor could print it today, it's not yours.
2
Proof beside the claim
A number, a name, or a timeframe, standing next to it.
3
No self-praise
Clients can call you an expert. You cannot.
4
One message everywhere
The same message on your website, LinkedIn and every listing.
5
Their words, not yours
Buyers search in their own language. AI cites the website that uses it.
Prompt one tests rule 1. Prompt two finds the words for rule 5.
Know a business owner who'd benefit from this? Send them this page.
Download the one-page recap (PDF)Step 1 · Prompt one
Can your competitors copy you?
Paste it into ChatGPT, Gemini, or Claude, add your website address where marked, and read your score.
or download the text fileStep 2 · Prompt two
Want AI to send you leads?
This prompt finds the words your ideal clients use.
Run it on your own market this week. You're looking for one thing: the gap between how your buyers talk and how your website talks.
or download the text fileI'm Rea Hailley, CEO of New Idea Machine. I learned this through trial and error. You don't have to.
