Custom software, apps and AI automation that pay for themselves.
Geremy Howe (Mr. Rooter of Edmonton) paid $22,000 once. He now saves $42,000 every year, and other companies pay to use his software.
No pitch. No pressure. Just cost-saving advice.
Rather talk now? Call or text Rea at 403-681-8738.
New Idea Machine is a Calgary custom software and AI automation agency serving small business owners worldwide.
You know your business better than anyone.
Our job is to lay out your software options and what each one costs, up front and down the road, so you can choose the one that's right for you. That could mean launching a Minimum Viable Product (MVP), opening a new revenue stream, or making what you already have run better.
Save 50 to 75% in time and cost when a custom build is the right choice, with the AI-assisted process our CTO created.
Not sure where to start?
Watch a 30 second welcome video from Rea, our co-founder.
Then, pick the path that sounds like you.
Minimize expenses. Maximize revenue.
A confidential analysis
Get an outside look at your bottleneck, spreadsheets or new revenue idea.
All under mutual NDA.
The right-size solution
If something off the shelf will do the job, we say so.
We walked away from a $30,000 build because a $100 a month tool did it. Read Vera's story.
An estimate you can trust
Every feature priced separately, from our record of real builds, so you know what to build now and what can wait.
No surprises later. We are solid with our estimates.
Geremy Howe: “You delivered exactly what you said you would, and the price was bang on.”
Picture your business a year from now
Your software is running and the busywork takes care of itself.
From startup to $10 million
“We've really gone from a small startup with a couple people to 15 people and a $10 million business.”
Kelly Hall
CEO, Vermillion Power Technologies
Started right away, with no 12-month contract
“That lowered the risk. We didn't have to commit to a 12-month contract, all those big things that scared us off from other teams.”
Shannon Phillips
Founder, Unbounded Thinking
No more paying for software someone else owns
“The biggest change is not having the over $2,500 a year bill for software I owned nothing of. Now I just pay minimal hosting costs.”
Paisley Churchill
Business Owner, Tech Translator
Software built around the way your business actually works.
A senior developer matched to your project
AL Del Degan, our CTO, oversees every build.
See your build every two weeks
Most builds finish in two months.
Own your build from day one
You own the code and you're the admin on every account. Get a written list of what's included before committing.
Who is New Idea Machine for?
Walk away with a clear plan and software built to fit how your business works: an app, an internal tool, an MVP, or an AI automation or agent.
We're the right partner for you if you want:
- The full cost picture.What each option costs now and in the years ahead.
- No per-user fees.However many people use it.
- Private AI agents.You decide where your data lives.
- Recover part of the cost.Canadian SR&ED tax credits and IRAP funding, through specialists we connect you with. They only get paid when they secure your government rebate.
- Security done right, up front.About $2,500 before the build, not $30,000 or more after it.
- Support after launch.Maintenance and new features whenever you need them, on software any developer can maintain.
Another team may suit you better if you want:
- The lowest price today.Whatever it costs down the road.
- One fixed number up front.Even if it costs you 20 to 30 percent more.
- Exactly what's on your list.Without hearing about better options.
How much does it cost to plan your software?
Full discovery for $197, not the usual $3,000 or more.
Get a realistic estimate range and the blueprints any developer needs to build it, within 24 hours.
Our App Cost Calculator is credited back in full when you build with us.
Why only $197? Because you need this information before you spend anything else.
A partner who does what they say
“You guys were my benchmark, for people that are true to their word.”
Dawn Leadbetter, Founder, Nurse Matrix Systems Inc.
You'll be meeting with Rea directly.
Bring your idea, bottleneck or AI prototype you've built. A senior developer with expertise in exactly what your project needs turns it into secure, scalable, commercial-ready software.
- Meet Rea
- Get your estimate
- Hire us only if it fits
Rea Hailley, CEO
20 years in B2B strategy, including growing a Shopify portfolio to $90 million in a single year.
She's on a mission to help small business owners make smarter technology decisions and avoid costly mistakes.
AL Del Degan, CTO
33 years building software, including work with the Calgary Airport Authority, the City of Calgary, and Travel Alberta.
He guides every project we take on, included in your estimate.
