Custom software, apps, and AI agents, built to pay for themselves.
✓Save up to 75% with AI-assisted development
No pitch. No pressure. Just cost-saving advice.
Based in Calgary. Serving small business owners worldwide.
Not sure where to start?
Pick the path that sounds like you.
Still not sure? Let's talk →
You know your business better than anyone.
Our job is to lay out your software options and what each one costs, up front and down the road, so you can choose the one that's right for you. That could mean launching a Minimum Viable Product (MVP), opening a new revenue stream, or making what you already have run better.
When a custom build is the right choice, the price is fair: most agencies use AI-assisted development but keep the savings. We pass them on to you. Canadian companies may also qualify for government funding that covers part of the cost.
New Idea Machine is a custom software development company based in Calgary, Alberta, Canada. We build custom apps, MVPs, automations, and AI agents for business.
One client's numbers
He was paying a mailing company $8,400 a year just to remain a customer, before a single letter went out.
paid once, for software he owns
saved every year
earned every year, because other companies pay to use it
Minimize expenses. Maximize revenue.
A confidential analysis
Tell us the bottleneck, share the spreadsheets, or describe the new revenue stream.
All under mutual NDA.
The right-size solution
If something off the shelf will do the job, we say so.
We walked away from a $30,000 build because a $100 a month tool did it. Read Vera's story.
An estimate you can trust
Every feature priced separately, from our record of real builds, so you know what to build now and what can wait.
No surprises later. We are solid with our estimates.
Protect your budget
We've sat with too many owners who paid twice for the same app, or signed contracts they couldn't leave. Five ways it happens, and how we prevent each one.
These five are just the start. Get the full list:
Know what to ask before you sign
Restrictive contracts, hidden lock-ins and inflated scope are all avoidable, but only if you know what to look for.
Our approach: our free Hire the Right Developer checklist walks you through exactly what to ask any developer, including us.
Handle security and compliance up front
Handled up front, security and compliance costs around $2,500. Bolted on after the build, $30,000 or more.
Our approach: we bring the right experts in at the point where their advice is cheapest.
Pay once for your app, not twice
Owners pay twice when the developer misreads the technical requirements, or never tells you when to bring in third parties.
Our approach: the App Cost Calculator gathers the technical features first, so the estimate is realistic.
Own your code, and take it anywhere
Some developers build in proprietary systems that make it expensive, or impossible, to leave.
Our approach: you own every line of code from day one and you are the admin on every account. Time and materials only.
Know what happens after launch
Software needs care after launch: updates, fixes, and new features as you grow.
Our approach: we build in modular pieces so features add without rebuilds. Any developer can maintain it, not just us.
Picture your business a year from now
Your software is running, the busywork takes care of itself, and you own the whole thing.
"We've really gone from a small startup with a couple people to 15 people and a $10 million business."
"That lowered the risk. We didn't have to commit to a 12-month contract, all those big things that scared us off from other teams."
"The biggest change is not having the over $2,500 a year bill for software I owned nothing of. Now I just pay minimal hosting costs."
20 minutes
App Cost Calculator
It's the difference between paying for your app once and paying for it twice.
You walk into any developer conversation knowing exactly what you need, what is a fair cost, and what features can wait.
Try the calculatorYou'll be meeting with Rea directly.
Bring your idea, bottleneck or AI prototype you've built. A senior developer with expertise in exactly what your project needs turns it into secure, scalable, commercial-ready software.
You own 100% of everything, from day one.
Start the conversation
Rea Hailley, CEO
20 years in B2B strategy, including growing a Shopify portfolio to $90 million in a single year.
She's not a developer and works with technology the same way you do.
AL Del Degan, CTO
33 years building software, including work with the Calgary Airport Authority, the City of Calgary, and Travel Alberta.
He guides every project we take on, included in your estimate.
Not ready to hire a developer?
Some projects, you can build yourself.
If you can type, you can use AI to build. No technical experience needed. Build your own working prototype, internal tool, or website in one day.
See the boot camp →
