ideas real

New Idea Machine has positioned itself as a central player in Calgary and Alberta’s technology and startup ecosystem, matching emerging developers with entrepreneurs looking to develop software products locally. New Idea Machine sees opportunity in the labour market to provide experiential projects that support developers in their transition from education to employment, and de-risk the hiring of emerging talent by local technology firms.



Shortage of skilled talent

In the current labour market, there is a major shortage of skilled talent. The companies with all the capital are battling each other to win over the highest skilled and experienced developers, who often will leave for another opportunity that pays even more. In the remote work environment of today, people in Alberta can work for any company outside of Canada, making the issue even more troubling.

Local companies just aren’t able to compete in that complex labour market.

Those who do try need to pass along the enormous costs to their customers, make less profit, or both.

If, as an ecosystem, we do not find ways to address the labour shortage, it will stifle innovation and our ability to compete and further impede the growth of startup investment in Alberta.

The New Idea Machine solution

We believe that there is an obvious solution to this problem that will prove fruitful in the not-so-distant future. However, there needs to be some short-term accommodation by Alberta businesses. Alberta boot camps and educational institutions like InceptionU Educational Foundation are adding new software developers by the dozens to the local ecosystem each year. By investing in that new talent now, within two or three years, there will be an abundance of highly skilled and experienced developers here in our province. All they need is a place to start their growth journey.

Some companies see risk with this idea, but New Idea Machine is here to help. Our experienced senior leadership team can remove some of that risk by helping to mentor and grow this new talent while they work on your industry projects under our supervision. Once they have shown to be reliable and a good culture fit for your company, you can hire them directly. Should a resource not be a great fit, we can provide other options. We’re able to take on development projects of any size. You get affordable, reliable, and flexible software design and development services, all overseen by senior industry leaders.

Take our talent—really

Our success is determined by new developers finding career positions in other companies. We foster skill, determine will, and help to establish the right attitude in new devs, reducing your risk of hiring for your own development team. We have seasoned industry experts on staff to help manage projects and mentor new developers, ensuring you see an appropriate balance of affordability and experience. You’ll have at least one of our permanent staff dedicated to your project, while the rest of the project team can expand and contract based on what the project requires, with a heavy emphasis on new, affordable resources.

You name it—we've got your back

  • Minimum Viable Product (MVP)
  • Software as a Service (SaaS)
  • eCommerce
  • Blockchain
  • Full-stack development
  • Database development
  • Cloud Computing
  • Website design
  • White label Solutions
  • Low Code / No Code (Argyle Fox)

Other Services Available:

  • Video editing
  • Graphic design
  • 3D modelling
  • Audio production
  • Photography
  • Talent Sourcing, and
  • R&D

Our team



Al Del Degan

Educated in Computer Science, Al has spent the last 27 years working in technical roles from software development, business analysis, and project management to various  executive leadership positions.

For the past few years, Al has been shouting from the rooftops about the value new developers bring to the innovation ecosystem. He sees a current gap between companies looking for work experience and the ability of new developers to gain that experience. New Idea Machine is his answer to how to fill that gap.




Rea Hailley

Rea is a leader in customer success, business development, and project management, with 20 years of experience. She creatively and efficiently gets shit done!

Rea builds solid relationships for long-term mutual success and is passionate about working with organizations to achieve their goals.

Helping to provide an opportunity to new developers to start their careers, Rea says, will have lasting benefits to the innovation ecosystem.

Partnerships & People


Carol Sun

Carol Sun is a confident leader who invests her time supporting, building, and guiding a dynamic group of people towards triumph in the innovation ecosystem. She epitomises integrity, energy, and creative service in every detail in the communication realm.

Carol has over 20 years of experience in strategic and corporate communications. Most known for her great motivational and inspirational support, she holds over 8 years of experience in People Relations, placing the right talents where they belong. Carol does not discount anyone from an opportunity!



Andy van der Raadt

Andy is a multidisciplinary designer and full-stack developer with more than fifteen years of experience in the advertising industry.

As a human-centred designer, he believes in using design and code to guide the future to a more ethical place. He is driven by empathy, relentless curiosity, and a desire to approach complex tasks with a beginner’s mind.

When not at a keyboard, Andy has a passion for vintage motorcycles and has too many hard-luck projects needing attention.



Collin Anda

As the man with a high-level overview of everything at NIM, Collin is a full-stack developer and project manager driven by finding the unbiased truth.

With a background in project management, business development, and finance, his charisma and strong relationship skills keep New Idea Machine moving in its day-to-day operations.

In his off hours, Collin can be found relaxing with his wife and children.


We have built great relationships with key industry partners, and we are proud to leverage their valuable support to ensure the success of your projects:


Reach out and let us help you make your ideas real.