Custom Software Development

Apps, Automations, &
Software Integrations

Full Ownership. Zero Lock-in. No Surprises.

Canadian-based. Serving North America

We help you:

Prioritize must-have features so you can earn revenue as soon as you launch.

Access government funding to pay for your development costs.

Save thousands by connecting with security and compliance experts before development begins.

The 14 Questions You Need To Ask Before Hiring a Developer

We created this checklist to help founders and business owners avoid the mistakes that quietly cost the most.
Now we use it to help people building new apps, or working with existing ones, choose the right
development partner from the very beginning.

This guide helps you understand:
  • The questions that reveal whether a developer is the right fit for your project
  • How to spot restrictive contracts and hidden lock-ins before you sign
  • What to ask to prevent unnecessary features and inflated scope
  • How to confirm you’ll own your code and documentation
  • How developers handle changes, risk, and long-term support
  • What separates experienced teams from those learning on your project

The Buyer's Guide to Building Apps, Automations, & Integrations

We created this guide to help our friends avoid costly app development mistakes. Now we use it to help
founders and business owners avoid being taken advantage of.

  • The different types of app and software builds, and when each one makes sense
  • Why formal discovery matters, and how to avoid paying $5,000+ just to get clarity
  • The four build types you must understand before committing to development
  • How to separate must-have features from nice-to-haves
  • Why your MVP must produce real value, not just look finished
  • What to measure to know if development is actually successful
  •  

Mistakes we help you avoid:

#1: Losing control of your idea

Many Founders fail to insist on signing a Non-Disclosure Agreement (NDA) prior to discussing their idea. 

This happens often when building overseas. 

Unfortunately, once an idea is compromised, there’s no way to undo it.

Solution #1
Before we even meet, we will send you a Mutual Non-Disclosure Agreement (NDA) to sign. 

Also, when you develop your app in Canada, you’re idea is protected by strict North American laws. 

Be wary of developers who promise everything without a formal discovery process.

Proper requirements gathering include very specific functional questions you need to answer prior to development to avoid costly rebuilds. 

Features such as financial reports, two factor authentication and compliance are often missed all together.

Solution #2
Proper requirements gathering is so important that we built the first App Cost Calculator to help you consider features you may have never thought of. 

It replaces the traditional $5,000+ discovery process and we provide it for free when you book a discovery call with us. 

Many founders end up paying for their app twice. Once to build it and once to build it right. 

This essentially means they end up paying for the same app build twice. 

There are two reasons this happens.

The first is that the developer failed to understand the technical functions required.

The second is that the development team fails to notify you as to when to bring in critical third parties such as security and compliance experts. 

Solution #3
We created the App Cost Calculator to expertly gather the technical features your app needs which then allows us to give you a realistic estimate. 

Some developers trap founders in proprietary systems that make it expensive, or impossible, to leave.

This can result in you having to pay licensing fees for as long as you wish to use your app. 

Solution #4
When you hire New Idea Machine, you:

•Own every line of code from day one

•Only pay for time and materials 

•Own your custom software (never paying licensing fees)

• Can move your software to any provider at any time, for any reason

Building overseas disqualifies your project from Canadian government grants and non-dilutive funding programs.

Many founders don’t realize this until it’s too late.

Solution #5
When you build with New Idea Machine, you can rest assured that every developer is located right here in Canada.

Your project remains eligible for government funding.

All things considered, building in Canada is actually more affordable than building overseas.

Many agencies lure Founders with a low initial quote, then charge extra for every minor change you might need.

What should have been a $30,000 app suddenly becomes a $58,000 problem.

Solution #6
After our free consultation, we provide you with access to our App Cost Calculator.

Answering these questions provides us with enough information to properly scope your project and provide a realistic estimate. 

There are no surprises or uncomfortable conversations later.

It is unfortunately common for Founders to receive apps that don’t fully function.

And they are required to pay again just to have these featured fixed. 

Solution #7
The team at New Idea Machine will test your app thoroughly.

Then, we will have you test it before we hand it over. 

The majority of developers are order-takers. 

They build whatever you ask for, even if it doesn’t make business sense or creates friction for users. 

This leads to wasted features and poor return on investment.

Solution #8
We act as strategic advisors, helping you focus on must-have features for your Minimum Viable Product (MVP).

This keeps your budget under control while prioritizing validation and revenue first.

If you don’t understand what’s being proposed, you can’t make confident decisions.

Many developers have zero experience in running a business.

They often use technical language to impress or confuse clients. 

Unfortunately, this often hides poor choices or unnecessary complexity.

Solution #9
We explain everything in simple, plain language.

It’s important to us that you clearly understand your options, along with the pros and cons of each, before moving forward.

This is how a team works together and succeeds. 

Many development agencies lock Founders into 12 month contracts.

This means that if things don’t work out and you want to leave, you still have to pay a monthly fee until the contract expires. 

Solution #10
At New Idea Machine, our contracts are flexible and client-first.

You can pause or leave at any time and take everything built to date.

We want you to stay with us because love working with us, not because you have to.

You want to build an app.

Or have an app that needs to be fixed.

And want to know how much it's going to cost. Any estimate without formal
requirements gathering is simply a wild guess.

We are changing this.

The App Cost Calculator is designed by a senior developer. It translates your vision into
technical requirements, ensuring developers know exactly what you need to build.

This is the only way you can accurately compare quotes.

Save thousands, stress & regret

Launch with clarity. Scale with confidence.

Move faster without guessing. Our process helps founders make the right technical
decisions early, so you avoid rework, control costs, and capture value sooner.

We start with clarity, not contracts. We've built tools specifically for people beginning their development
journey, supported by proven buyer decision frameworks. Together, they help you define scope, architecture,
and priorities before development begins. This is how projects stay efficient, focused, and buildable from day
one.

Before you commit, use our practical resources to avoid costly mistakes and keep your budget on track:

The 14 Questions to Hire the Right Developer

What you need to ask before
starting.

The Buyer's Guide

Your roadmap to making an informed investment.

The App Cost Calculator

Get a clear picture of your potential spend. Save thousands, stress & regret!

Testimonials

“Having worked with multiple website development partners over the past year, our engagement with NIM has been a breath of fresh air. Since the start, NIM has integrated into our team seamlessly, and they continue to deliver our projects above expectations. NIM’s structure allows us to support incredible junior talent while they fill technical mentorship gaps along the way. It has been a true partnership, and we know they are fully vested in our project’s success.”

Mike Macdonald

Village Wellth

“Working with NIM has been a blast! The effort by their team to build a relationship with us has been the highlight which has led to them really understanding our needs from a development perspective. I’ve continued to be impressed by the quality of work being produced as they continue to exceed expectations. I’m excited to continue working with the team on this project and many more!”

Shannon Phillips

Unbounded Thinking

“We have found New Idea Machine to be a fantastic development partner, both in terms of ensuring high quality and timely delivery of software, and for connecting us with exceptional new talent to join our team. I would recommend New Idea Machine to any start up looking to build excellent software in the short term, and to grow their talent base in the medium term! You’ll find no better dev partner out there.”

Jason Blackstock

How to Change The World

Our Partners