Custom software, apps and AI automation that pay for themselves.
- Save 50 to 75% in time and cost with the AI-assisted process our CTO created.
- Most builds finish in two months.
- Own your build from day one.
No pitch. No pressure. Just cost-saving advice.
Rather talk now? Call or text Rea at 403-681-8738.
New Idea Machine is a Calgary custom software and AI automation agency serving small business owners worldwide.
One client's numbers
Geremy Howe (Mr. Rooter of Edmonton) paid $22,000 once. He now saves $42,000 every year, and other companies pay to use his software.
paid once
saved every year
from other companies using his software
Should I build my own software or use something off the shelf?
You know your business better than anyone. Compare your best software options and what each one costs, up front and down the road, so you can choose the one that's right for you. The right fit might be off-the-shelf software you rent, custom software that does exactly what you want, or a mix of both.
That could mean launching an MVP (a simple first version of your product), opening a new revenue stream, or making what you already have run better.
Not sure where to start?
Watch a 30 second welcome video from Rea, our co-founder.
Then, pick the path that sounds like you.
Read the transcript
Hi, welcome to New Idea Machine. You know your business better than anyone. Our job is to explain your software options and what each one costs, up front and down the road, so you can choose the one that's right for you. Whatever you're building, when custom is the right choice, you only pay for time and materials. You own everything we build and you're never locked in. If your tools can't keep up with your growth, or you're ready to build something new, let's talk.
Still got questions? Start here →
How do I know I'm getting a fair price for my app?
A confidential analysis
Get an outside look at your bottleneck, spreadsheets or new revenue idea.
All under mutual NDA.
The right-size solution
If something off the shelf will do the job, we say so.
We walked away from a $30,000 build because a $100 a month tool did it. Read Vera's story.
An estimate you can trust
Every feature priced separately, from our record of real builds, so you know what to build now and what can wait.
No surprises later. We are solid with our estimates.
Geremy Howe: “You delivered exactly what you said you would, and the price was bang on.”
Is building my own software worth it?
Your software is running and the busywork takes care of itself.
Read the transcript
So the change in my business has been quite dramatic since I started working with New Idea Machine. Al and I started talking a couple of years back. Gosh, I think it was three or four years ago now. And so in that time we have fully developed our technical product to the first sets of pilots. And we are negotiating with a couple of joint venture partners in order to take our product to market, and we're working with two technical institutes in order to test our product and continue to develop it beyond our current skill set. So we've really gone from a small startup with a couple people to 15 people and a $10 million business.
From startup to $10 million
“We've really gone from a small startup with a couple people to 15 people and a $10 million business.”
Kelly Hall
CEO, Vermillion Power Technologies
Read the transcript
At the point of building out our framework and then testing it with companies, when we realized that we needed to scale it and build out a technology solution, we started to reach out to software companies and look at what that solution could be. That came with a very hefty price tag. It came with a lot of commitment, and we weren't ready to commit to such a large undertaking at that time. And I think that's what led to us wanting to work with New Idea Machine: it was a way to just start and go from there, versus having a 12-month commitment and a six-figure price tag that came with it.
Started right away, with no 12-month contract
“It was a way to just start and go from there versus having a 12-month commitment and a six-figure price tag.”
Shannon Phillips
Founder, Unbounded Thinking
Read the transcript
I chose New Idea Machine over other options because they really specialize in working with entrepreneurs. They're really agile. They're willing to work with you, your budget, your time, and everything is just really customizable because they're so used to working with startup founders. And everybody knows that when you're building something for the first time, so many different things can change. You learn a lot of things as you're building. And so what really struck me with the New Idea Machine team was that they have so much experience in this realm, working with founders who change their mind. And so they were really able to take away a lot of ambiguity and help me move forward.
No more paying for software someone else owns
“The biggest change is not having the over $2,500 a year bill for software I owned nothing of. Now I just pay minimal hosting costs.”
Paisley Churchill
Business Owner, Tech Translator
What is the process to build my app?
A senior developer matched to your project
AL Del Degan, our CTO, oversees every build.
See your build every two weeks
Try a working demo and decide what gets built next.
Keep control of your build
You're the admin on every account, so you can move it to any provider at any time. Get a written list of what's included before committing.
Who is New Idea Machine for?
New Idea Machine is for small and medium business owners who want to stretch their budget and avoid costly mistakes down the road. We build apps, internal tools, MVPs, or AI automation and agents that fit how your business works.
We're the right partner for you if you want:
- The full cost picture.See the monthly cost of hosting and maintenance before you start.
- No per-user fees.However many people use it.
- Private AI agents.You decide where your data lives.
- Recover part of the cost.Canadian SR&ED tax credits and IRAP funding, through specialists we connect you with. They only get paid when they secure your government rebate.
- Security done right, up front.About $2,500 before the build, not $30,000 or more after it, plus monthly security updates if you handle sensitive information.
- Support after launch.Maintenance and new features whenever you need them, on software any developer can maintain.
Another team may suit you better if you want:
- The lowest price today.Whatever it costs down the road.
- One fixed number up front.Even if it costs you 20 to 30 percent more.
- Exactly what's on your list.Without hearing about better options.
