App development - simplified
Build your MVP with clear costs and full ownership
We built New Idea Machine to make hiring a dev team straightforward.
Realistic pricing from day one. Flexible contracts that don’t lock you in. Intellectual Property (IP) protection before we even meet. And a team that helps you prioritize features, avoid expensive mistakes, and build something that actually works.
How we work together
Protect your idea
Before we even meet, we sign a mutual Non Disclosure Agreement. This legally protects your idea. Simply book a call and we'll handle the paperwork first.
Focused consultation
We answer your questions, you get a feel for how we work, and we both decide if this is a good fit.
We also walk you through tech options—pros and cons of each—so you're making smart long-term decisions, not just following our preference.Start with a retainer
We agree on a deposit and bill against it. We notify you when a top-up is needed. No surprise invoices.
Project requirements
Together, we outline the features, functions, and user roles your app needs. You'll know exactly what you're paying for.
Realistic estimate
We break down labor costs with a low-to-high range based on time and materials only. No 30% contingency markups. No change order fees.
Start small
Most firms want $80,000 minimum. We recommend aligning builds with Micro-Voucher grants starting at $15,000.
From Development to Launch
Meet your dev team
We kick off with introductions and gather any last details. You ask anything and we answer your questions.
Front-end first
You see the interface, give feedback, confirm we understand perfectly. Only then do we build the backend functionality. This saves you from expensive reworks later.
Regular progress updates
You're never in the dark about where your money is going or what's being built.
Log in to your app
Log in, try things out, give feedback. We refine based on what you actually experience, not what we think you want.
Flexible contract
Pause, scale up, scale down, or leave at any time for any reason. No 12-month lock-ins.
You own everything
Building overseas disqualifies you from SR&ED credits and grants. We keep your project eligible for funding.
Why we build in Canada
Grants & tax credits
Building overseas disqualifies you from SR&ED credits and grants. We keep your project eligible for funding.
IP protection & documentation
Building offshore risks Intellectual Property (IP) theft. We document the entire build, which means you can eventually tap into grants that pay up to 80% of your developer's salary. We'll even help you vet future hires.
Security and compliance
Your app, the source code, full technical documentation from day one. No vendor lock-in. No hidden dependencies.
Ongoing support
Hosting, maintenance, scaling—we're available. But you're not trapped. You can take your app anywhere.
Launch your startup right
with a partner who puts you first
Let's talk.