Yes. We start by understanding the business problem. What are you trying to accomplish? Who needs this? What does success look like?

Then we map out how people will actually use it. What’s their workflow? What’s frustrating them now? Where are the bottlenecks? This surfaces requirements you didn’t realize mattered.

We turn that into a clear feature roadmap with priorities. What’s essential versus what can wait. What delivers value immediately versus what’s nice to have later.

For MVPs, we’re especially focused on cutting scope. What’s the smallest version that proves your core idea? What can you validate manually before building it into software? We’ve talked clients out of half their initial feature list because they didn’t need it to test their hypothesis.

Most clients arrive with a partial picture. “We need a dashboard” or “Automate this process.” That’s fine. Our job is asking the right questions until we land on something that actually solves your problem.

Changes happen. We expect them.

Your priorities shift. You get customer feedback. A competitor launches something. The market moves. 

We build flexibility into how we work. Because we’re meeting regularly and showing you progress, you can redirect us before we’ve gone too far down the wrong path. 

You tell us what’s more important now, we adjust the roadmap, and we keep moving. Sometimes, this may change the estimate we initially provided you but we will let you know ahead of time. 

Our approach costs less overall because we’re not building features that become irrelevant. We’re building what matters right now based on what you’re actually learning.

Testing happens throughout development, not just at the end.

Developers test their own work before showing it to you. We catch obvious bugs early. Then you test it during our regular check-ins. You’re the best judge of whether something actually works the way you need it to.

For larger projects, we bring in dedicated QA testers who think like users trying to break things. They find edge cases developers miss.

The benefit of our iterative approach: you’re testing small pieces of working software every week or two. Problems surface when they’re still manageable. 

Quality isn’t a final phase. It’s built into how we work from day one. Smaller batches, faster feedback, fewer surprises.