New Idea Machine Presents

The App Money Pit

Why Most Founders Lose $10K-$100K

The Pitfalls Founders Need to Know Before Building an APP

Spots are limited to keep the session focused, therefore Registration is Required

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Webinar Details

Date

Wednesday, April 22, 2026 | 11 AM MST

Who it's for

Non-technical founders, startups, and SMB decision-makers

Format

Live online session with Q&A

This session is designed to bring awareness and resources to Founders before they build an app. Your expertise, your technology, empowering you to choose wisely.

We’re covering the pitfalls:

  • How to identify often irreversible & expensive mistakes
  • Recognizing app traps
  • Critical questions to ask
  • Protect your IP and your budget

Before you commit, know this

Hiring the wrong app developer can cost far more than money.

It can cost:

Months of lost momentum

Delayed launches

Expensive rebuilds

Loss of control over your product

This webinar exists to help you avoid those outcomes by understanding how to evaluate developers, agencies, and technical partners before committing.

What this webinar is really about

This is not a technical training. You will not learn how to code.

Instead, you will learn how to:

The goal is clarity, not complexity.

What we'll cover

Before You Commit

What to clarify before signing anything, including experience, pricing models, minimum project sizes, and contract structures.

Planning and Approach

How strong development teams think about feature decisions, market validation, security, and long-term scalability.

Execution

What matters once development begins, including team consistency, communication, AI-assisted development, and why location and timezone still matter.

Ownership and Outcomes

How to ensure you own your code from day one, receive properly documented and tested software, and avoid vendor lock-in as your business grows.

Who should attend

  • A non-technical founder planning an app, MVP, or custom software
  • Preparing to hire a developer or agency
  • Recovering from a past development mistake
  • Unsure how to compare freelancers, agencies, or offshore teams
  • Coding tutorials
  • Tools or tech stacks
  • Step-by-step development instructions

Why New Idea Machine

New Idea Machine works with founders and mission-driven organizations to plan, build, and scale custom software. Our work spans:

We built this webinar because we have seen firsthand how early decisions about development partners shape everything that follows.

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Reserve your spot

This webinar is free, but registration is required.