Client Results

Unfiltered feedback from the people who trusted us with their business.

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New Idea Machine is a Calgary custom software and AI automation agency serving small business owners worldwide.

A $22,000 build that saves $3,500 a month

"With that $22,000 spend we are forecasting to save $3,500 a month within our family, our group of companies."
Geremy Howe
Mr. Rooter of Edmonton

From a startup to a $10 million business

"We've really gone from a small startup with a couple people to 15 people and a $10 million business."
Kelly Hall
CEO, Vermillion Power Technologies

Her own platform for what one year of subscriptions cost

"I'm now paying what I used to pay in one year to have my own platform that I could actually continue to build on and grow with."
Paisley Churchill
Business Owner, Tech Translator

Will custom software pay for itself?

These owners started earning revenue, skipped long contracts, and knew their costs before they built.

In market and earning revenue

"We have now gotten into market. We are at a place where we are revenue generating and that's just really exciting for us."
Terri Davis
Founder, oolu

Started right away, no 12-month contract

"That lowered the risk. It allowed us to get started tomorrow. We didn't have to commit to a 12-month contract."
Shannon Phillips
Founder, Unbounded Thinking

Knew the upkeep costs before she built

"They really gave me a lot of confidence to know that I could maintain it and what the cost could potentially be."
Paisley Churchill
Business Owner, Tech Translator

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How do I choose the right software developer?

Choose a team that recommends what fits your business, even when that isn't a build.

A $100-a-month tool instead of a $30,000 build

"This is really smart advice instead of just jumping into creating our own app."
Vera Ilnyckyj
Founder, Create Your Best Chapter

Clear answers instead of a sales pitch

"I had some very good conversations, and things were laid out very clearly."
Geremy Howe
Mr. Rooter of Edmonton

The benchmark she judged every developer against

"They became the benchmark that I judged other software developers against while I was looking for the right developer."
Dawn Leadbetter
Founder, Nurse Matrix Systems Inc.

Understood from the very first conversation

"My first conversation with AL was excellent. He understood right away what I was looking for."
Kelly Hall
CEO, Vermillion Power Technologies

Patience to hear out every concern

"The patience they had to really hear me out, listen to what I had to say, what my concerns were."
Terri Davis
Founder, oolu

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What is it like to build software when you're not technical?

You see the work as it develops, pay only for the hours worked, and can change your mind along the way.

Billed by the hour, and the price was bang on

"You get to see things as it develops, and it just gives so much more confidence. You delivered exactly what you said you would, and the price was bang on."
Geremy Howe
Mr. Rooter of Edmonton

Advice that fit her budget, with no pressure

"They offered suggestions without pressure that just made sense from both the build and the business side."
Dawn Leadbetter
Founder, Nurse Matrix Systems Inc.

Free to change your mind as you build

"They're not going to be scared when you change your mind and they're really good at rolling with the punches."
Paisley Churchill
Business Owner, Tech Translator

Clear costs and a project that stayed on track

"They really understood exactly what I was looking to do and accomplish and they have delivered."
Terri Davis
Founder, oolu

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What bottleneck would you eliminate first?

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