New Idea Machine
Events

The App Money Pit: How to Avoid Losing Six Figures & Your Business

Don’t build blind.

This session is designed to bring awareness and resources to Founders before they build an app.

Your expertise and your technology, empowering you to choose wisely.

We’re covering these pitfalls:

  • How to identify often irreversible & expensive mistakes
  • Recognizing app traps
  • Critical questions to ask
  • Protect your IP and your budget

Help a Business Out: Real Challenges, Real Solutions

Help a Business Out event banner featuring Rea Hailley, co-founder and CEO of New Idea Machine, Inc.

A recurring session where a subject matter expert and I tackle one real business challenge. No theory, no selling — just what actually works.

Topics we’re covering:

  • Cash flow that stops feeling like survival mode
  • Hiring and keeping good people without losing your mind
  • Personal guarantees, tax challenges, and being the backstop for everything
  • Managing burnout that doesn’t care how much you love your business
  • Building systems so you can stop running on vibes
  • Getting consistent leads without manually grinding every day
  • Actually using AI for real tasks, not toy projects
  • Staying profitable when your margins are already paper thin

The App Money Pit: How to Avoid Losing Six Figures & Your Business

Don’t build blind.

This session is designed to bring awareness and resources to Founders before they build an app.

Your expertise and your technology, empowering you to choose wisely.

We’re covering these pitfalls:

  • How to identify often irreversible & expensive mistakes
  • Recognizing app traps
  • Critical questions to ask
  • Protect your IP and your budget

This session is designed to help you make confident decisions about your technology.

We’re covering:

  • Your tech foundation
  • How businesses are leveraging automations
  • Security & compliance
  • Client stories that make your tech sell

Want to get in touch with our team?

Book your free 30-minute consultation.
Get clarity. Make strategic decisions. 

No pressure, just great advice.